Created in 2008 by Simona Ferri, former Play Press Vice-President with a great experience in the children editorial world, Play Entertainment has established itself rapidly in the children and teens entertainment world, conquering a space of primary importance. Creativity, innovation and dynamism are the base of all activities of Play Entertainment which creates, studies, develops and produces its projects, also thanks to the cooperation of more than 100 selected creative artists.
Play Entertainment mission is the realization of high-quality artistic and educational contents.
In 2008 Play Entertainment has launched its first animated series, Angel’s Friends which has captured the market attention thanks to a marketing and licensing strategy wich determined its success to the reference target (girls 4-8 years).
In 2010, thanks to a professionals and selected artists’ team, completely Made in Italy, Play Entertainment has launched a brand new animation project for kids, Elfoodz, dedicated to food education and environmental sustainability that was worth the Media Prize for Development (the only Italian Project selected).
In 2012 Play Entertainment is launching a new animation project Super Homo Sapiens 52 x 7’.